Articles About Fitness Fashion, Active Wear Brands

September 28, 2014

Drop of Mindfulness is a collection of yoga and fitness apparel for the modern female athlete. The philosophy behind the brand is to offer a functional and stylish design with advanced fabric technology that allows you to look great but feel comfortable while working out, no matter your fitness activity!
 
Founders Sofia Hellqvist and Carolina Pihl used to work at a donation-based yoga studio in New York City. They wanted people to see yoga as a natural part of everyday life and everyone was welcome to practice and breathe. Carolina and Sofia were united in their vision to promote a healthy lifestyle and driven to answer one question “What do women want?”
 
It wasn't long ago when yoga wear comprised mostly of loose fitted, dark colored cotton fabrics.  Both ladies had years of experience in the fashion industry and saw a gap in the market. There was a need for a bright, fun, functional and comfortable yoga brand. Hence, Drop of Mindfulness was born in 2010.
 
Drop of Mindfulness is a Swedish brand with its primary market Scandinavia and Northern Europe. Featured in almost all the European fitness magazines, it’s a well-known luxury brand. In the last few seasons they've been establishing themselves in many other countries. It is only a matter of time before this brand hits North America by storm!
 
 
Drop of Mindfulness donates 5% of all sales to Project Playground in South Africa. An organization that provides a free after school safe zone for children that lets them to forget about their troubles.  Project Playground believes that organized sports and recreational activities will teach self-respect and build confidence in the children. This will empower and encourage them to pursue a productive future, which in the long run will reduce the number of drug related crimes, unemployment and violence. 

 

September 14, 2014


FIT and Flirty is pleased to offer you MICHI, the ultimate in luxury fitness wear. If you like fashion-forward, unique workout apparel look no further! This brand is SEXY, edgy, sophisticated and guarantees to turn heads at the gym or on the street.

MICHI’s classic lines and flattering designs embodies the strength and timeless beauty all women possess. The concept was born from the desire to blend functional athletic wear and luxurious lingerie.  

Do not mistake this alluring and lavish line for anything less than high performance apparel. Every piece is made from cutting edge fabrics with innovative high performance finishes. (Such as super-soft Italian cotton jersey, four-way stretch Swiss nylon lycra and sumptuous mesh). You will be shocked at how comfortable, breathable and durable this active wear really is. Not to mention how amazing you will look and feel! It is no surprise that many celebrities such as Emmy Rossum, Nastia Lukin, Heather Odgen, Michelle Rodriduez and Rosie Hungtington-Whiteley have been spotted wearing MICHI. Also featured in many magazines; Esquire, Women's Health, Shape, Self and Fashion just to name a few.

About the Designer: Michelle Watson was born in Calgary, Alberta Canada. She has a degree in Fashion Design from Parsons School of Design in New York City, as well as an Honors Business Degree from The Richard Ivey School of Business. She’s designed for some of the most reputable brands such as Donna Karan, Kate Spade as well as the luxury high performance athletic line, RLX Ralph Lauren. The MICHI brand was founded in New York in 2010. The design and manufacturing center is now based in Toronto Ontario. Every single piece is made with love in Canada!
 
 
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