New in the Closet

New in the Closet - New Fitness Brands, Products and Trends in store


Fierce, Floral & Feminine 
When it comes to business I was taught I had to have thick skin and keep my feelings or emotions to myself. I was told if I worked a little harder I would be recognized. You may not know but for ten years I’ve been consulting for publicly traded mining companies, a very male dominated industry. My quest to be respected and prove myself as capable as any man revealed a side that some may interpret as harsh or blunt. Like many women I've spent years striving for equality in every aspect of my life. But a few years ago, I realized that I’d been so focused on this that I&..
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Fresh and Flirty Spring Collection
Bluefish Sports® Fresh & Flirty 2015 Spring Collection has landed at FIT and Flirty! 1- Stardom Capri, Stardom Legging and matching Stardom Sports Bra 2- Ambitious Legging, Ambitious Capri and matching Ambitious Sports Bra 3- Classic Legging, Classic Capri and matching Classic Sports Bra 4- Poppin Legging, Poppin Capri and matching Poppin Sports Bra This collection is high-quality, luxurious and comfortable! Fabulous fashion meets form-flattering functional fitness wear. TRES CH..
Featured Brand  DoM "Drop of Mindfulness"
Drop of Mindfulness is a collection of yoga & fitness apparel for the modern female athlete. The philosophy behind the brand is to offer a functional and stylish design with advanced fabric technology that allows you to look great but feel comfortable while working out, no matter your fitness activity!   Founders Sofia Hellqvist and Carolina Pihl used to work at a donation-based yoga studio in New York City. They wanted people to see yoga as a natural part of everyday life and everyone was welcome to practice and breathe. Carolina and Sofia were united in their ..
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